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The Lightning Group is your source for part-time, executive-level marketing strategy and full circle marketing services, led by Howard Lichtman, a top-ranking Canadian CMO. They’ll help you blaze ahead of the competition and these opportunities. The Lightning Group is all about increasing top-line revenue. You can’t just cost-cut your way to prosperity, but you can by generating new revenue.

Annie Cunningham’s Dead Sea Warehouse product line (that now includes the proprietary Dead Sea Mineral-Saturated Cleansing Bars, Skin Polish, Mud Mask and Moisturizer) can now be found in thousands of retailers across the US and Australia.

Cultural IQ helps brands unlock the power of diversity with research that’s not only intelligent but deeply human. By connecting with newcomers, cultural communities, and underrepresented groups, you’ll uncover authentic, actionable strategies that drive impact.