At Your Web Department, we often help clients connect their websites with tools that make marketing easier and more effective. One of the most popular platforms for email marketing is Mailchimp — and with the Forminator Pro plugin (which we use on the websites we build), integrating Mailchimp is quick and seamless.
What Is Mailchimp?
Mailchimp is an all-in-one marketing platform best known for its email marketing capabilities. It allows you to create and send email campaigns, manage subscriber lists, design automation workflows, and track performance. Whether you’re a small business or a growing organization, Mailchimp is a powerful tool to stay connected with your audience.
What Is a Mailchimp Audience?
In Mailchimp, your Audience is the main list where all your contacts — such as email subscribers, leads, and customers — are stored. You can think of it as your central contact database. Each contact can have associated tags, groups, and fields (like first name or company name), which help you segment and target your campaigns more effectively.
How Forminator Pro Feeds a Mailchimp Audience
When you create a form using the Forminator Pro plugin (such as a newsletter signup or contact form), you can configure it to send the submitted information directly to your Mailchimp Audience. For example, when someone fills out a form on your website, their name and email can be automatically added to your newsletter list in Mailchimp — no manual work required.
How to Set Up an Audience in Mailchimp
If you’re new to Mailchimp, you’ll need to make sure you have an Audience list ready to receive contacts from your website forms. Here’s how:
1. Log in to your Mailchimp account
Go to mailchimp.com and sign in.
2. Navigate to “Audience”
3. Create or view your Audience
- If you already have an Audience set up, you can use it.
- To create a new one, click “Audience dashboard” > “Manage Audience” > “View audiences” > “Create Audience.”
4. Fill out the required information
5. Customize fields and tags (optional)
Connecting Mailchimp to Forminator Pro
Forminator Pro is a WordPress plugin that makes it easy to create contact forms, polls, and quizzes. One of its standout features is the ability to integrate directly with services like Mailchimp — but to do that, you’ll need your Mailchimp API key.
How to Generate a Mailchimp API Key
1. Log in to your Mailchimp account
Go to mailchimp.com and sign in.
2. Navigate to your profile
Click your profile icon in the bottom left corner and choose Account & billing (or just “Account”).
3. Go to API Keys
Under the Extras menu, select API keys.
4. Create a key
Click the Create A Key button. Mailchimp will generate a long string of letters and numbers — that’s your unique API key.
5. Copy the key securely
Copy this key and paste it somewhere, like a text editor. You’ll need it in Forminator.
Integrating with Forminator Pro
1. In your WordPress dashboard, go to Forminator > Integrations.
2. Find Mailchimp and click Activate.
3. Paste the API key you copied earlier.
4. Click Connect, and Forminator will now be able to access your Mailchimp lists.
Once connected, you can assign Mailchimp actions to any form — for example, automatically adding users to your newsletter list when they fill out a contact form. Just map the fields from the form (like email, name, etc.) to the fields in your Mailchimp Audience — and you’re good to go!
